Developer Marketing That Does Not Insult Developers

Developers can smell a marketing playbook a mile away. The companies that do developer marketing well in 2026 share a few habits: technical writing that respects the reader's time, real working examples, public roadmaps and changelogs, and a docs site that is treated as a primary product surface.

The patterns that consistently fail: gated 'whitepapers' on technical topics, vague case studies without architecture diagrams, and demo videos that show a finished GUI without ever showing a code sample.