Pillar Series

Startup MVPs

How early-stage teams ship the first version that learns the most, fastest.

The MVP is the most-misunderstood document in startup software. It is not the smallest version of the final product. It is the fastest possible experiment that produces a real answer to a real question. The teams shipping good MVPs treat them accordingly.

Scope as a learning instrument

Every line of MVP scope is a bet that the answer to a particular question is already known. The most common MVP failure is over-scoping: betting on too many answers, none of which were actually known. The discipline is to identify the smallest scope that produces a meaningful learning signal.

Build, ship, learn — in that order

The four-week rule is real: if the first version cannot ship in four weeks, the MVP is not minimal. Teams that hold to this discipline, including those working with ${ref('experienced MVP development partners')}, consistently outlearn teams that ship a more polished V1 a quarter later.

Teams that hold to this discipline, including those working with experienced MVP development partners, consistently outlearn teams that ship a more polished V1 a quarter later.

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